Amazon Finally Fixes Account Deactivation Issues Faced by Pakistani Sellers

Automatic account deactivation issues have been resolved by Amazon for sellers worldwide, including in Pakistan. 

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Sellers have been informed by Amazon that their accounts will no longer be deactivated automatically, but that they must ensure that account health policies are properly implemented. 

The announcement of Amazon's new "Account Health Rating" policy is significant news for sellers worldwide. According to the aforementioned policy, sellers will be required to keep their account health rate above the limit of 250, but if it falls below that level, they will have another ten days to improve it.

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 Amazon claims that sellers' accounts will not be immediately deactivated if they fail to attain the required health rating. Instead, they will only receive an email warning, and their accounts will be deactivated if they continue to fail to meet Amazon's requirements. Amazon is not only trying to loosen up rules and requirements for sellers by implementing this policy, but it is also trying to restore the trust that may have been deteriorating amid growing economic concerns and slow sales growth.

 This information comes on the same day that Amazon began cutting jobs in its device division to "do more with less," much like other tech giants like Meta, Spotify, Twitter, and others. For the time being, the new Account Health Rating policy has only been implemented in Canada and the United States; however, in the coming months, it will begin to be implemented in additional nations. It's not clear when it will be put into effect in Pakistan, but we probably won't know until next year. It is important to note that Amazon suspended 13,000 accounts in Pakistan in August of this year, and the Punjabi cities of Mian Chanu and Sahiwal were designated as fraud red zones. It was discovered that the sellers in these areas were involved in fraudulent activities.